The Japanese market can be a challenge for global SaaS companies to break into, but Japan is the second largest enterprise software market in the world. Companies must have a presence in Japan. As strategic partners, Japan Cloud works with providers, so they can address the needs of Japanese businesses. We created a brand identity that evokes their boutique approach, with the unique challenge of building a system that feels both local and international. We turned to international grid systems which can be found from Tokyo to Switzerland to inspire our direction.