Our identity system for a new neighborhood in Boston relies on a connecting line: sometimes a simple arc bridging words, sometimes creating a bouncing rhythm for headlines, or a single line connecting horizontal spans. It is uniquely located just outside of Cambridge, and is connected to greater Boston by the Green line. Our goal with the new identity was to emphasize how easy to access this neighborhood is through simple graphic devices. The result is a 100% leased office building on South street, with further buildings and projects in this works on site.