Solugen makes molecules with enzymes, just like the human body. Their clean, carbon-negative process is in contrast with the traditional chemical industry. Solugen’s manufacturing technology has the potential to remove the carbon dioxide equivalent of taking 2M cars off the road—but you wouldn’t have known that from their previous marketing materials. We partnered with their team to help articulate their story to grow their market through a simultaneous site and identity refresh. The young company’s issue wasn’t selling the story to investors: they just hit a $1.8 Billion evaluation. Their issue was telling the Solugen story in a way investors and press could share with the world to grow their market. We partnered with the founding team to help articulate their process in a simple, compelling narrative.