Wealthsimple Brand Guidelines
Team—
Role: ACD
ECD: Stina Sawdust
Contributors: Elise Assenza, Ben Fryc, Jess Flanagan, Joonas Virtanen, Marty Miskelly
Photographer: Chloe Lukas
As we were onboarding many new freelancers and agencies, we needed a centralized location to house items like our mission, our target audiences and personas, as well as visual guidance for 3D, motion design, typography, color. I delight in creating holistic guidelines for teams, as well as managing and directing the contributing ingredients.