The goal for the refresh for our Premium clients (over $100k in net deposits) was to create a more holistic approach and refine our visual ingredients across our ecosystem. As your wealth grows, Wealthsimple is by your side to help bridge you into the next tier milestone, so we created a pathway that has material changes that become incrementally more premium as you travel further along it. You’ll see simple pine that’s unfinished all the way to black marble with gold flecks on the right for generation. We also created new coins specific to these tiers that include vibrant reflections as they travel along through our channels. A photography library was also captured to communicate new milestone benefits around travel and dining.