While Grist had a loyal following on the west coast, they wanted to expand their reach with a refined brand and site launching to promote one of the biggest stories of our lifetime (climate change). Grist covers climate news in an intersectional way: you can’t talk about climate without talking about housing or food. We introduced a new look that elevates them as the accredited industry expert they are. We designed article toppers that look as great on your desktop and phone as they do in your feed. And we developed a system of brand messaging that communicates Grist’s authority while retaining its approachability.